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		<title>When ROLLS-ROYCE was “Dust Cart-Garbage Truck&#8221;</title>
		<link>http://www.danidogfilms.com/en/when-rolls-royce-was-dust-cart/</link>
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		<pubDate>Wed, 18 Mar 2015 00:39:45 +0000</pubDate>
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				<category><![CDATA[Sin categoría @en]]></category>
		<category><![CDATA[AD]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ALWAR @en]]></category>
		<category><![CDATA[BOLLYWOOD SPAIN]]></category>
		<category><![CDATA[BRAND]]></category>
		<category><![CDATA[BRANDED]]></category>
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		<category><![CDATA[FILM PRODUCTION SPAIN]]></category>
		<category><![CDATA[FILM SERVICES SPAIN]]></category>
		<category><![CDATA[GARBAGE]]></category>
		<category><![CDATA[INDIA @en]]></category>
		<category><![CDATA[INDIA IN SPAIN]]></category>
		<category><![CDATA[JAI SINGH]]></category>
		<category><![CDATA[LESSON]]></category>
		<category><![CDATA[MAHARAJA @en]]></category>
		<category><![CDATA[PRODUCTION SERVICES]]></category>
		<category><![CDATA[PUB]]></category>
		<category><![CDATA[RAJASTHAN @en]]></category>
		<category><![CDATA[ROLLS ROYCE @en]]></category>
		<category><![CDATA[STORY]]></category>
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		<guid isPermaLink="false">http://www.danidogfilms.com/?p=4291</guid>
		<description><![CDATA[How a bad ACTION can become worse for a BRAND at the  ADVERTISING World.   When ROLLS-ROYCE was “Dust Cart” or a &#8220;Garbage Truck&#8221;.   The history of BRITISH luxury brand ROLLS-ROYCE cars is also linked to the state of RAJASTHAN in India. A famous enthusiast of the brand car models was a Maharaja of Alwar,]]></description>
				<content:encoded><![CDATA[<p><span class="introtext">How a bad <span class="highlight">ACTION</span> can become worse for a <span class="highlight">BRAND</span> at the  <span class="highlight">ADVERTISING</span> World.   </span></p>
<p><span class="introtext">When <span class="highlight">ROLLS-ROYCE</span> was “Dust Cart” or a &#8220;Garbage Truck&#8221;.   </span></p>
<p><span class="introtext">The history of <span class="highlight">BRITISH</span> luxury brand <a href="http://www.rolls-roycemotorcars.com">ROLLS-ROYCE </a>cars is also linked to the state of <span class="highlight">RAJASTHAN</span> in India. A famous enthusiast of the brand car models was a <a href="http://en.wikipedia.org/wiki/Jai_Singh_Prabhakar">Maharaja of Alwar</a>, who could buy up to three cars in the same day.</span></p>
<p><a href="http://www.danidogfilms.com/wp-content/uploads/2015/03/Maharaja-of-Alwar-Jai-Singh.jpg"><img class="alignnone size-medium wp-image-4272" alt="Maharaja of Alwar, Jai Singh" src="http://www.danidogfilms.com/wp-content/uploads/2015/03/Maharaja-of-Alwar-Jai-Singh-472x266.jpg" width="472" height="266" /></a></p>
<p><span class="introtext">In the early 30&#8217;s of the last century, <span class="highlight">Jai ​​Singh Prabhakar</span> visited  London. Wearing <span class="highlight">CASUAL</span> attire around Bond Street and walking along the <span class="highlight">FAMOUS</span> street of the Thames’s city when from a huge windows of a store he saw the showroom of a <span class="highlight">ROLLS ROYCE</span> exhibition. He went inside to ask about the <span class="highlight">PRICE</span> and features of that kind of Roll Royce vehicles. The vendors thought he was a <span class="highlight">POOR</span> Indian, showing him the way out with contemptuous <span class="highlight">ATTITUDE</span>.   </span></p>
<p>&nbsp;</p>
<p><span class="introtext">Following the insults and humiliation, the Maharaja <span class="highlight">JAI SINGH</span> returned to the hotel room and asked his secretary to call the Rolls Royce Offices, saying this time the <span class="highlight">MAHARAJA</span> of <span class="highlight">ALWAR</span> was in town and wanted to buy some cars. A few hours later, Mr. Singh arrived at the <span class="highlight">SHOWROOM</span> Rolls-Royce exhibition again, but this time with his entourage and wearing his <span class="highlight">REAL COSTUME</span>. The main entrance had a <span class="highlight">RED CARPET</span> on the floor in front of the exhibition, to welcome the Maharaja and all his real court. All sellers bowed before him with respect. The Maharaja bought six cars, even paying <span class="highlight">FULL</span> all delivery transport charges for sending <span class="highlight">VEHICLES</span> to India.   </span></p>
<p>&nbsp;</p>
<p><span class="introtext">After arriving in <a href="http://en.wikipedia.org/wiki/Rajasthan">Rajasthan</a> <span class="highlight">INDIA</span>, the Maharaja ordered the municipal department to use all these six cars Rolls-Royce for <span class="highlight">CLEANING</span> and transportation of waste from the city. The exclusive <span class="highlight">BRAND</span> models were being used for garbage collection at <span class="highlight">ALWAR</span> city. Soon the news spread out across the <span class="highlight">WORLD</span> and Roll-Royce´s reputation was pilloried widespread, in those days every time that someone in Europe or America boasted about owning a Rolls-Royce, people laughed saying: &#8220;Which one? The same used in India to collect the city garbage?&#8221;. After the severe <span class="highlight">DAMAGE</span> to its <span class="highlight">IMAGE</span>, sales of Rolls-Royce fell in a quantitative manner and income of the company decreased significantly.   </span></p>
<p>&nbsp;</p>
<p><span class="introtext">The owners of the British brand sent a <span class="highlight">TELEGRAM</span> to the Maharaja offering his apologies and asking him to stop please use the Rolls-Royce to collect <span class="highlight">GARBAGE</span> in Alwar. The president of Rolls Royce offered him six cars for <span class="highlight">FREE</span>. When Maharaja <span class="highlight">JAI SINGH</span> noted that the company Rolls-Royce had learned the <span class="highlight">LESSON</span>, he stopped using the cars for municipal garbage collecting.</span></p>
<p><a href="http://www.danidogfilms.com/wp-content/uploads/2015/03/Rolls-Royce-Homemade-Street-Sweeper-1930s.jpg"><img class="alignnone size-large wp-image-4270" alt="Rolls-Royce Homemade Street Sweeper, 1930s" src="http://www.danidogfilms.com/wp-content/uploads/2015/03/Rolls-Royce-Homemade-Street-Sweeper-1930s-700x490.jpg" width="700" height="490" /></a></p>
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