When ROLLS-ROYCE was “Dust Cart-Garbage Truck”

How a bad ACTION can become worse for a BRAND at the  ADVERTISING World.  

When ROLLS-ROYCE was “Dust Cart” or a “Garbage Truck”.  

The history of BRITISH luxury brand ROLLS-ROYCE cars is also linked to the state of RAJASTHAN in India. A famous enthusiast of the brand car models was a Maharaja of Alwar, who could buy up to three cars in the same day.

Maharaja of Alwar, Jai Singh

In the early 30’s of the last century, Jai ​​Singh Prabhakar visited  London. Wearing CASUAL attire around Bond Street and walking along the FAMOUS street of the Thames’s city when from a huge windows of a store he saw the showroom of a ROLLS ROYCE exhibition. He went inside to ask about the PRICE and features of that kind of Roll Royce vehicles. The vendors thought he was a POOR Indian, showing him the way out with contemptuous ATTITUDE.  


Following the insults and humiliation, the Maharaja JAI SINGH returned to the hotel room and asked his secretary to call the Rolls Royce Offices, saying this time the MAHARAJA of ALWAR was in town and wanted to buy some cars. A few hours later, Mr. Singh arrived at the SHOWROOM Rolls-Royce exhibition again, but this time with his entourage and wearing his REAL COSTUME. The main entrance had a RED CARPET on the floor in front of the exhibition, to welcome the Maharaja and all his real court. All sellers bowed before him with respect. The Maharaja bought six cars, even paying FULL all delivery transport charges for sending VEHICLES to India.  


After arriving in Rajasthan INDIA, the Maharaja ordered the municipal department to use all these six cars Rolls-Royce for CLEANING and transportation of waste from the city. The exclusive BRAND models were being used for garbage collection at ALWAR city. Soon the news spread out across the WORLD and Roll-Royce´s reputation was pilloried widespread, in those days every time that someone in Europe or America boasted about owning a Rolls-Royce, people laughed saying: “Which one? The same used in India to collect the city garbage?”. After the severe DAMAGE to its IMAGE, sales of Rolls-Royce fell in a quantitative manner and income of the company decreased significantly.  


The owners of the British brand sent a TELEGRAM to the Maharaja offering his apologies and asking him to stop please use the Rolls-Royce to collect GARBAGE in Alwar. The president of Rolls Royce offered him six cars for FREE. When Maharaja JAI SINGH noted that the company Rolls-Royce had learned the LESSON, he stopped using the cars for municipal garbage collecting.

Rolls-Royce Homemade Street Sweeper, 1930s

Beauty, other sense of truth.

Simone de Beauvoir once said  ‘BEAUTY is even more difficult to explain than HAPINESS‘ and she was right.


BEAUTY constantly imposes on us its presence . Plato said “Beauty is HARD “.


Policleto set a canon in classical Greek antiquity, and BEAUTY was considered as PROPORTION in the human body be the same, equate to seven and a half times the height from HEAD .


It was in the first century BC when VITRUVIUS did consist in the fact of BEAUTY as HARMONIC proportion of parts . Although it would be to come RENAISSANCE when Leonardo da Vinci was inspired in the architect, writer, engineer and Roman swindler as the interpretation of all those rules of proportion defined by Vitruvius in his ‘Ten Books of Architecture’ . LEONARDO was inspired by that figure when he made the design of  ‘The Vitruvian Man‘,  hence the interpretation of BEAUTY at its best GLORY.


Physical beauty is EPHEMERAL and therefore imperfect . The beauty, the REAL beauty NEVER die, it will becomes even more beautiful through the EYES.


Our specialized fashion and beauty photographer ENTRAMBASAGUAS has an innate talent and ability to perceive not only with his bodily eyes but with his SOUL eyes . Thus the beauty donation, LOVE ,virtue : ‘ The immortal beauty ‘ is discovered internally with a spirit eyes.


Who can deny that beauty exists? Cervantes wrote, ‘ The beauty that is accompanied with honesty is beauty, and no honesty, it ‘s not a good look ‘. Who is looking beauty with  HONESTY will be able to see it with SOUL eyes. And those eyes, inevitably, will lead the viewer to the same BEAUTY .


Carlos Fuentes said ‘There is no beauty without any LOOK . It is natural what an artist favors the GAZE. But a great artist is not invited only to have a look, just BRING to IMAGINE.’


BEAUTY is the brand that usually smiling brightly in KINDNESS, in truth and in LOVE of the works you can make every day in LIFE, in your career or in your actions.


So we all do in danidogfilms, so he does,

Ernesto ENTRAMBASAGUAS and how to take his “beauty” SHOT, his best snapshot.


BEAUTY is truth and TRUTH is beauty .

YOU rock, my dear cousin !


The Future belongs to those who believe in the beauty of their DREAMS .
Eleanor Roosevelt

© danidog


Feel free to click te pic to see more ‘beauty’ examples.